brancoptica.pt Brancóptica, Lda is a family-owned optical retail chain founded in 1961 in Cartaxo, Portugal (Ribatejo region) by José Francisco Branco de Oliveira, originally as "Oculista do Cartaxo." Now led by the founder's son Rui Oliveira, the company operates 20+ stores across three districts — Santarém, Lisbon, and Leiria — under the banner of the international Opticalia alliance (part of EssilorLuxottica). Beyond selling eyewear (Ray-Ban, Gucci, and designer brands), it provides professional optometry and orthoptics services with a team of 20+ qualified specialists, and runs its own e-commerce store on Shopify. The company employs roughly 31–51 people with estimated revenue in the €2–10 million range. It is a rare example of a family optical chain that has survived and grown amid the mass decline of independent opticians in Portugal, winning the ÓpticaPro 2024 Social Responsibility Award.