Safe Data Storage Ltd is an active UK-based SME IT services company founded in 2004, headquartered in Orpington, Kent, and run by David Cleaver and others; it offers managed backup and disaster recovery on its own dual-site ISO 27001 UK private-cloud infrastructure (including SAFE Backup/Backup Plus, cloud-to-cloud backup for Microsoft 365 and similar workloads, Veeam-powered DR, Arcserve image backup, and white-label reseller options), emphasizing zero ingress/egress fees, UK-based engineer support, and SME/education/charity customers, with roughly a dozen to a few dozen employees and estimated revenue in the low millions of dollars—making it a regional niche backup provider rather than a global cloud giant.