[AI generated] ASICS is a globally recognized Japanese athletic equipment company. Founded in 1949 by Kihachiro Onitsuka, ASICS primarily manufactures high-performance footwear, apparel and accessories for a variety of sports. The name "ASICS" stands for the Latin phrase, "Anima Sana In Corpore Sano" which translates to "Healthy Soul In A Healthy Body". Known for their innovative technologies, ASICS promotes health and fitness worldwide.